13 Holiday Hotel Promotion Strategies to Boost Group Sales and Revenue

As the holiday and winter seasons approach, hotels have a prime opportunity to attract guests and increase revenue through creative holiday hotel promotion strategies. With travelers in a spending mindset and evolving travel trends, hoteliers can tap into this lucrative season by embracing innovative strategies. Below, we’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences.

1. Deck the Hotel

Holiday decor is a must for creating a festive atmosphere that captivates guests and encourages spending. A cohesive winter theme can enhance the ambiance of your hotel, delight guests, and create Instagram-worthy moments. Take high-quality photos of your decorations to use in marketing materials such as website updates, social media posts, and ads. These visuals can be a powerful tool to attract potential guests.

2. Embrace the Staycation Trend

With rising costs affecting travel budgets, staycations are a popular alternative for those seeking a getaway close to home. Create local getaway packages that highlight your hotel’s amenities, such as spa services, fine dining, and nearby attractions. Staycations offer luxury without the expense of long-distance travel, making your property an appealing option for local guests.

3. Create Seasonal Experiences

Experiential offerings can set your hotel apart and attract group bookings for holiday celebrations. Consider hosting events around Showcase what makes your hotel unique and use experiences like gingerbread decorating contests, s’more stations by the fire, or caroling nights. Offer packages that feature festive food and beverages, shopping opportunities in your hotel store or a local pop-up shop, or seasonal spa treatments. These memorable experiences not only boost group sales but also encourage repeat business.

4. Cater to the Quest for Quiet and Unique Experiences

Younger travelers are increasingly seeking immersive, unique experiences over simple relaxation. Create packages that include outdoor adventures such as skiing, hiking, or beachfront activities. Promote your hotel as a destination for “quiet escapes,” perfect for guests seeking serenity and a touch of adventure during the holiday season.

5. Provide Seasonal Packages

Seasonal packages are a tried-and-true way to increase bookings and extend guest stays. Use dynamic pricing tools to adjust rates based on demand and create special offers that include holiday-themed perks. Early booking discounts, multi-night packages, or “New Year, New You” wellness retreats can entice guests to reserve early and stay longer.

6. Offer Work-From-Home Holidays

The rise of remote work offers an opportunity to attract professionals seeking a change of scenery. Market your hotel as a “work-from-home holiday” destination with high-speed Wi-Fi, comfortable workspaces, and productivity-enhancing amenities. Partner with fitness brands to offer in-room exercise equipment or curate packages that combine work and leisure seamlessly.

7. Establish Partnerships

Collaborate with local businesses and attractions to create compelling seasonal packages. Partnerships with tour operators, cultural sites, or local artisans can add value to your guests’ experience while introducing additional revenue streams. Joint promotions with nearby restaurants or holiday events can further enhance your guests’ stay.

8. Boost Private Dining and Events

The holiday season is a prime time for private dining and event bookings. Promote special menus or event packages for corporate gatherings, social celebrations, or small family reunions. Having an event management platform like Tripleseat for Hotels makes managing leads, automating responses, and upselling seamless. A well-executed private dining program can significantly increase F&B sales during this period.

9. Host Holiday-Themed Events

Create festive events that draw locals and travelers alike. Options could include Christmas dinners, New Year’s Eve parties, or holiday markets featuring local vendors. These events bring in additional revenue, foster a sense of community, and showcase your hotel as a hub for holiday festivities.

10. Upsell to Guests

Take advantage of the holiday spirit to upsell your hotel’s amenities, such as spa treatments, wine tastings, or extended stays. If your property doesn’t have on-site amenities, partner with nearby businesses to enhance your guests’ experience and boost revenue.

11. Set Future Booking Promotions

Capitalize on the giving season by offering promotions for future stays. Packages like a “Spirit of Giving” deal, where guests can purchase gift certificates redeemable throughout the year, can generate immediate revenue and encourage repeat business. Target your loyal customer base for these exclusive offers.

12. Offer Complimentary Gifts

Delight guests with branded holiday presents or gift bundles. Room packages featuring locally sourced products or coupons for future stays can create lasting impressions. These thoughtful gestures are especially impactful for group bookings and can help differentiate your hotel from competitors.

13. Tailor Group Travel Options

Social gatherings are on the rise, making group travel packages a lucrative opportunity. Create offers for family reunions, friends’ getaways, or small corporate retreats. Focus on customizable options to meet diverse group needs and increase overall bookings.

Maximize Holiday Bookings with Tripleseat for Hotels

The holidays offer immense potential for hotels to boost group sales and create unforgettable guest experiences. With strategies like staycations, seasonal packages, and tailored group options, you can attract more bookings and build guest loyalty.

Looking to streamline your event management and maximize group sales this season? If you aren’t yet using Tripleseat for Hotels, schedule a demo with Tripleseat for Hotels to discover how our platform can help you manage hotel room blocks, banquet revenues, and event spaces effortlessly.

Make the most of the season—your guests (and bottom line) will thank you!

Heather Apse

Heather is a Content Specialist at Tripleseat. Connect with Heather on LinkedIn.