U.S. Hotel Industry Sees Performance Dip for Week Ending February 8, 2025, Despite Boost from Super Bowl LIX

• The U.S. hotel industry reported a slight decrease in key performance metrics, with occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all down from the same week in 2024.
• The Super Bowl LIX held in New Orleans resulted in significant increases in all three metrics for the city, contrasting with the overall industry trend.

According to CoStar’s latest data, the U.S. hotel industry experienced a slight downturn in the week ending February 8, 2025. The industry saw a 0.5% decrease in occupancy and a more notable 2.2% drop in the average daily rate (ADR). This culminated in a 2.7% decrease in revenue per available room (RevPAR).

However, the Super Bowl LIX held in New Orleans considerably buoyed the city’s performance, with a remarkable increase in all three key performance metrics. The city saw a 13.6% surge in occupancy, reaching 74.2%, and a staggering 107.1% increase in ADR, resulting in a total of US$485.52. RevPAR also increased substantially by 135.2%, amounting to US$360.46.

In contrast, Las Vegas, which hosted Super Bowl LVIII in the comparable week of 2024, reported the sharpest declines in performance. The city saw occupancy fall by 16.8%, ADR drop by 54.9%, and RevPAR plummet by 62.5%.