Knowledge at Wharton Special Report: AI Acceleration and ROI

Now in its third year, a study from Wharton Human-AI Research and GBK Collective shows how enterprises have rapidly transitioned from gen AI experimentation to measurable ROI.

As Gen AI fast-tracks into budgets, processes, and training, executives need benchmarks, not anecdotes. Now in its third year, this unique, year-over-year, cross-sectional study shows where the common use cases are, where returns are emerging, and which people- and process-levers could convert mainstream use into durable ROI.

Led by Jeremy Korst, Partner, GBK Collective; and Stefano Puntoni and Prasanna (Sonny) Tambe, faculty co-directors of Wharton Human-AI Research, the study tracks Gen AI’s shift from exploration to pilots to more disciplined, enterprise-level adoption.

Discover more at Knowledge at Wharton.