A Year of Innovation and Growth at Cendyn

As we wrap up 2024, Cendyn celebrates a year marked by significant milestones and collaborations in the hospitality industry. From a refreshed brand identity to prestigious award wins, Cendyn has dedicated efforts to help hoteliers worldwide connect with guests, drive bookings, and explore new revenue streams. This year, as the industry embraced technology to meet evolving traveler expectations, Cendyn led the way.

Enhancing the digital experience

In 2024, Cendyn transformed the digital landscape for hoteliers with tools that boost personalization and streamline operations. Our upgraded Digital Marketing Platform (DMP) now features an intuitive UI/UX, faster load times, and an optimized multichannel experience for improved campaign management. The revamped Content Management System (CMS) simplifies website management and enhances SEO, empowering hoteliers to attract and retain guests effortlessly.

Revolutionizing the booking process

Cendyn has redefined the booking experience with tools like a side-by-side calendar view, a shopping cart for multiple reservations, and integrated calendar bookings. Additionally, loyalty sign-ups embedded directly in the booking engine help hotels effortlessly nurture long-term relationships. These enhancements simplify checkout, driving conversions and creating a seamless user journey. Inclusivity and security are at the heart of the experience, with ADA compliance and Google reCAPTCHA building trust and accessibility.

Driving growth through personalization

Cendyn’s 2024 new tools enable hoteliers to deliver personalized experiences at every touchpoint, transforming each stay into a future booking. Enhanced contact profiles within Cendyn CRM provide revenue summaries, lifetime spending, and key stay details, while loyalty integration allows for enriched guest profiles and targeted, loyalty-driven campaigns.

Operational upgrades like PriorityQ and improved survey tools streamline processes, ensuring every interaction adds value and enhances guest satisfaction. Hoteliers can clone templates or segments across properties, send pre-configured offer letters to drive conversions, and integrate with spa and restaurant booking systems for a seamless guest experience. Combined with robust approval workflows and a customizable data dictionary, these tools set the stage for enhanced guest satisfaction and business growth.

Transforming revenue growth

Cendyn’s revitalized brand identity and consolidated product offering empower hoteliers to find new guests and boost revenue. The new Revenue Growth Package, leveraging AI, optimizes online presence and pricing strategies. With a global presence and over 32,000 hotel customers, Cendyn remains committed to driving commercial success for hoteliers worldwide.

Global connections and impact

Cendyn’s World Tour 2024 united hotel tech companies and professionals globally, visiting ten major cities, including New York City, Bangkok, Paris, London, and Dubai. In collaboration with Google, SiteMinder, and Oracle, the tour focused on empowering hoteliers with cutting-edge data and resources. These interactions provided valuable insights, refining our solutions to deliver adaptable tools for success.

Expanding data-driven solutions

In October, Cendyn acquired Knowland, enhancing our suite of offerings for the MICE segment. By integrating Knowland’s market intelligence, Cendyn provides unparalleled insights for effective sales prospecting and group booking success, streamlining sales processes, and optimizing revenue strategies.

Celebrating achievements and recognition

2024 was a year of remarkable achievements for Cendyn. At the World Travel Tech Awards, we were named World’s Best Data Driven Marketing Agency, Best Hotel CRM Solutions Provider, and Best Hotel Sales Proposal Solution. For the seventh year, our CRS was ranked #1 by the HotelTechAwards. Our digital marketing prowess was also recognized at the HSMAI Adrian Awards with no less than 5 accolades.

As we look forward to another year, Cendyn remains dedicated to supporting our customers through the Find, Book, Grow journey.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.