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- Accor anticipates a shift towards evidence-based wellness solutions, athletic wellness escapes, functional wellness drinks, and brain fitness in the hospitality sector.
- The hotel and travel industry is expected to witness a return to wellness fundamentals, a focus on functional fitness over aesthetics, and increased personalization of health experiences.
As 2025 approaches, Accor unveils its predictions for the top Wellness Trends. These insights, provided by Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development at Accor, offer an in-depth look at the key advancements and innovations likely to shape the wellness industry in the coming year.
Brown emphasizes that wellness in 2025 will transcend passing trends and firmly root itself in science and authenticity. “As consumers increasingly prioritize truth over hype, the future of health will be defined by a blend of technology, trust, and transparency. The path to genuine well-being is clear: informed choices, sustainable habits, and a holistic focus on the whole self,” Brown stated.
1. Rejection of Biohacking Fads
Brown predicts that in 2025, consumers will distance themselves from biohacking fads, quick fixes, and misleading health claims that are rampant on social media. With a growing shift towards trusted, professional healthcare advice, people seek evidence-based wellness solutions over influencer-driven trends. “At Accor, and across our spectrum of hospitality brands, we prioritize tested-and-true fundamentals and science-backed practices,” Brown added.
2. Athletic Wellness Escapes Gain Popularity
Another trend expected to dominate 2025 is the evolution of wellness travel from passive relaxation to dynamic, athletic-focused experiences.
3. Rise of Functional Wellness Drinks
As alcohol consumption decreases, especially among Gen Z, functional wellness beverages are coming to the fore. With ingredients like collagen, magnesium, and herbs, these drinks are gaining popularity for enhancing cognition and providing balanced energy without alcohol.
4. Emphasis on Brain Fitness
With life expectancy increasing, brain health is becoming a top wellness priority. Brown noted that the market focuses on brain supplements, nootropic-infused drinks, high-tech brain devices, and personalized brainwave programs designed to optimize cognitive performance.
5. Return to Wellness Fundamentals
In 2025, simplicity will be emphasized, focusing on the core pillars of well-being: movement, nutrition, and mindfulness. Consumers are moving away from complicated wellness regimens and embracing more accessible practices.
6. Shift from Aesthetics to Functional Fitness
The trend toward over-muscularity is fading as fitness enthusiasts focus on balance, flexibility, and functional muscle development.
7. Personalized Health Experiences Continue to Rise
Customization and personalization are transforming the wellness industry, with 82% of consumers stating that tailored experiences are key to their brand choices.
8. Emergence of Master Nutritionists
As nutrition becomes central to wellness, expert nutritionists are replacing celebrity chefs. With the personalized nutrition market projected to reach $23.3 billion by 2027, individuals increasingly seek tailored dietary solutions to enhance physical and mental health.
Accor’s insights offer a glimpse into the future of wellness in the hospitality industry, which continues to evolve to meet consumers’ changing needs and preferences.
