Adele’s Residency Drove Substantial Gains in Munich Hotel Performance :: Hospitality Trends

Adele performed a total of 10 nights at the Messe München, pushing double-digit growth across the August metrics: occupancy (+15.9% to 77.0%), ADR (+46.6% to EUR159.04) and RevPAR (+69.9% to EUR122.46).

Adele’s 10-day residency drove significant performance growth for Munich’s hotel industry, according to August 2024 data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets. 

Adele performed a total of 10 nights at the Messe München, pushing double-digit growth across the August metrics: occupancy (+15.9% to 77.0%), ADR (+46.6% to EUR159.04) and RevPAR (+69.9% to EUR122.46). 

The ADR and RevPAR levels were the highest for any August on record in Munich, while occupancy was the highest for August since 2017. 

The market posted its highest ADR (+99.5% to EUR228.52) and RevPAR (+138.9% to EUR211.04) on opening night (2 August), while occupancy was the highest on 30 August (+44.2% to 93.7%).

Room rates exceeded EUR200 on nine of 10 concert nights. The peak ADR was Munich’s ninth highest this year, but surpassed levels seen during Taylor Swift’s Eras Tour in late-July (EUR208 on 27 July and EUR166 on 28 July).

CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets. For more information about the company and its products and services, please visit www.costargroup.com.