As someone who struggles with dry skin, I shudder every time I have to wash my face during the winter. The experience can only be described as sensory overload: The second after I rinse my face and pat it dry, it feels so tight, itchy and tingly all over, like it’s about to crack open. On chillier days, a flaky rash develops at the tip of my nose and cheekbones. Even when I pile on layers of serums or face oils, the discomfort can linger. I know I’m not the only one whose skin is constantly screaming for more hydration in colder months; data from Google Trends shows that searches for “dry skin in winter” had a 450% spike in the last 90 days.
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