a Recent research A survey conducted by KPMG found that Canadians are finding productivity gains using generative AI, but some users are not entering sensitive information into AI prompts. There is concern that
Of the 5,140 Canadians who participated in the survey, 1,052 (20%) admitted that they primarily used generative AI to generate ideas, write essays, and create presentations at work or school.
Respondents reported that the use of generative AI increased their productivity and quality, but in doing so, they engaged in conduct that could pose a risk to their employers.
“It is critical for organizations to establish clear processes and controls to prevent employees from entering confidential information into AI-generated prompts or relying on false or misleading materials generated by AI. It’s important,” Zoe Willis (KPMG) said in a news release issued on Tuesday. “This starts with well-defined policies that educate employees on how to use these tools. Organizational guardrails are in place to ensure compliance with privacy laws, customer agreements, and professional standards. is essential to
Research shows that many users say they experience productivity gains with generative AI, but there are concerns about some users entering sensitive information into AI prompts.
According to survey results, 23% of working professionals said they enter information about their employer (including their name) into AI prompts. Some respondents (10%) also entered personal financial data, and 15% said they entered other sensitive information such as personnel and supply chain data.
KPMG’s research highlights the need for “strong” organizational controls, policies and employee training to prevent entering sensitive information without verification.
Given that AI-generated data is considered “misleading” or “inaccurate,” nearly half (49 percent) of users say they regularly check the accuracy of content generated by AI platforms. ), and 46 percent say they check it from time to time.
To measure when, how and why Canadians are using generative AI, KPMG said it created a “Generative AI Adoption Index,” which puts Canada at 11.9. I’m here.
This shows that while technology is rapidly penetrating the lives of workers and students, overall adoption remains relatively low. A score of 100 indicates mass adoption.
On how often Canadians use generative AI, survey results show that 18% use it daily or for all tasks, 34% use it several times a week, and 26% use it several times a month.
Slightly over half of users reported that generative AI tools saved them up to five hours a week, and 67 percent said the time they saved using these tools meant they could not. responded that they were able to work on the additional work Otherwise handle it. Additionally, 65% said using generative AI is essential to manage their workloads.
The survey found that Canadians using generative AI aren’t always completely transparent about when they’re using the technology, with nearly two-thirds reporting that they view AI-generated content all the time. Or it turns out that it claims to be partly his own original work.
According to the survey, 75% of users said they are “deeply” concerned about misleading or false information generated by AI. Nevertheless, 70% said they would continue to use these tools regardless of the risks or controversies involved.
“Responsible AI is the cornerstone of any successful generative AI strategy. For organizations, that strategy includes evaluating and implementing the right technology; It should also include training and empowering employees to use the organization.Businesses making these investments will gain a real competitive advantage and be able to monetize their data. said KPMG partner Ven Adamov in a news release.
Coverage for this article was paid for through the Afghanistan Journalists in Residence project funded by Meta.
