- The Americas region, excluding the U.S., reports significant year-over-year (YoY) growth in revenue per available room (RevPAR), with Argentina and Mexico leading the way.
- Events like music concerts and a resurgence in corporate travel are major contributors to the increased hotel occupancy and RevPAR across various markets.
The Americas region kicked off 2025 with a surge in hotel performance, with most countries reporting year-on-year growth in revenue per available room (RevPAR). Argentina and Mexico led the way, notwithstanding a decline in occupancy due to currency issues.
Rio de Janeiro saw the highest RevPAR growth at 33.9%, driven by strong weekday and weekend performances, largely due to a recovery in corporate travel and robust leisure demand. Big music events, including performances by Madonna and Shakira and the upcoming Lady Gaga concert, have positively impacted hotel performance.
Mexico reported a double-digit RevPAR increase across most markets, predominantly fueled by rate growth influenced by a weakened currency against the dollar. The Mexico Caribbean and Mexico City also saw significant RevPAR growth.
In Panama, group travel emerged as a significant driver for enhanced hotel performance. At the same time, Canada’s RevPAR growth was sustained by an Average Daily Rate (ADR) increase, largely credited to group demand.
Peru’s post-pandemic recovery saw strong performances, with Lima leading the way. The Dominican Republic and Colombia also posted encouraging RevPAR increases, driven by both occupancy and rate growth. However, some markets, like Cartagena in Colombia, experienced a slowdown in weekend demand due to economic concerns.
