- KAYAK, in partnership with The Future Laboratory, predicts major shifts in global travel trends by 2030, including the emergence of AI travel agents, city jumping, wellness travel, and social media bookings.
- The predictions are based on comprehensive research, including surveys of over 9,100 people in nine countries and an in-depth analysis of user behavior on KAYAK.
According to Kayak, AI agents will become a significant aspect of travel planning, with 17% of modern travelers already valuing AI tools. The report predicts that by 2030, virtual AI assistants will handle a variety of travel arrangements, offer customized trips and secure the best deals.
City jumping, or multi-destination trips, will precede single-destination vacations by 2030, propelled by relaxed visa regulations worldwide. Another predicted trend is the rise of wellness travel, with 60% of travelers prioritizing relaxation.
The report also forecasts a shift in how social media is used in travel planning. Currently, 36% of travelers find trip inspiration on social platforms, a trend expected to grow by 2030 with social media shifting from inspiration to a full-fledged travel booking platform.
As for the future of travel, KAYAK predicts the advent of holographic concierges and automatic airfare refunds. The report also anticipates a shift towards low-intensity travel, with concerns over overtourism and carbon footprint influencing future travel decisions.
In Gen-Z terms, here’s the ins and outs of future travel:
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Out
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In
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DIYing every part of the journey
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Letting your AI Agents handle it
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(Over)Spending 10 days in one city
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Stuffing in as many stops as possible
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Taking off for a quick fix
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Holidaying for longevity
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Only buying tickets on the big screens
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Booking flights from Instagram
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Resigning to less-than-perfect rooms
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Virtually touring your room
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Flocking to tourist traps
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Visiting hidden gems
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Travelling to the clout
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Putting self-discovery on a map
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Committing to one airline
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Dating around for the best deal
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Lastly, the report highlights the expectation for loyalty programs to adapt to meet the demands of price-conscious travelers, with 29% of travelers wanting personalized loyalty rewards. Moreover, more travelers are expected to pair exploring a destination with exploring their inner self for personal growth and healing.
Discover more at KAYAK.
