In the grand scheme of things, it’s safe to say most people rarely associate the words “hot” or “spicy” with a glass of cool cider.
But with Angry Orchard’s latest release, the company is officially looking to combine the two distinct flavor profiles into one creative concoction.
Known as the “World’s Angriest Cider,” the new limited-time release is billed as Angry Orchard’s hottest creation yet (in both literal and figurative meanings of the word).
Rather than simply relying on the traditional ingredients one uses to make hard cider, Angry Orchard evoked a unique process that involved real fans calling in to vent their frustrations with the company.
Once the recording of these complaints were made, Angry Orchard then played the audio at full blast during the manufacturing process of the World’s Angriest Cider, ensuring a taste of callers’ anger made its way into each and every bottle.
“Embracing life’s minor irritations with a sense of humor—and a cold cider—is what Angry Orchard is all about,” said Matt Withington, senior director of marketing at Angry Orchard, in an official press release from the company. “The ‘World’s Angriest’ cider gave our drinkers a place to channel their anger and infuse that energy into something bold, spicy and totally over the top.”
“We’ve been experimenting with spice for the past year, and this release gave us the perfect opportunity to bring an ultra-spicy batch to life. We brought the heat, our fans brought the anger,” said Joe Gaynor, head cidermaker at Angry Orchard.
“The liquid spent six months steeping with two varieties of hot peppers, then was rounded out with locally sourced honey to create a super spicy yet enjoyable flavor profile,” Gaynor went on to explain.
Priced at $25 per bottle, the new Angry Orchard product comes in bottles of 750mL. It’s currently sold online at www.worldsangriestcider.com, as well as major alcohol vendors throughout the country.
