Aptech, a leading provider of scalable accounting, business intelligence, financial planning and management solutions for the hospitality industry, today announced the debut of an updated logo and branding to the hospitality industry, reflecting its commitment to innovation and offering industry leading solutions to its customers.
From its entrepreneurial beginnings, Aptech has been a pioneer of hospitality software technology, delivering innovative solutions for over 50 years. As the software industry advanced, Aptech remained versatile by transitioning into a national provider of turnkey computer systems. Innovation has been the lifeblood of Aptech’s continued evolution through various hardware platforms, software offerings, and technology cycles. Now, Aptech is focused on being the industry leader in hospitality-specific accounting software applications.
Aptech’s years of success are based on valuing human relationships and the financial success of its customers. The journey continues to be inventive, inspiring personal and business partnerships, earning Aptech a reputation for high-quality performance and professional service. Aptech is committed to being at the forefront of industry changes in technology, while keeping its customers informed of these changes and innovative options available to their organizations.
The intent of the new design was to evolve the classic Aptech logo with a modern twist. The green was chosen as a continuation of Aptech’s strong history, while the gold represents the “gold standard” Aptech adheres to, putting customer satisfaction above all else. Beyond the colors, the logo features a modernized “a” that has been a key component of Aptech’s branding throughout the years. Additionally, a bar graph has been added to the center of the “a” representing the successes Aptech helps their customers achieve. The addition of the “A Jonas Hospitality Company” tagline showcases to the industry that Aptech is backed by an innovative portfolio of hospitality brands committed to supporting Aptech in solving the accounting needs of hoteliers.
“Aptech has always been committed to its customers and cultivating personal relationships with them. These relationships include staying at the forefront of the industry and discussing the future of hospitality-centric accounting software. We are very pleased to debut our new logo to show that Aptech is always evolving and innovating as we move into this next chapter in our story,” says Jill Wilder, President of Aptech.
For more information on Aptech’s award-winning financial management, business intelligence and planning solutions for hospitality, please visit http://www.aptech-inc.com.
About Aptech
From its entrepreneurial beginnings, Aptech has been a pioneer of hospitality software technology, delivering innovative solutions for over 50 years with a vision of connecting people with the relevant data needed to solve significant problems in the hospitality and service industries.
Aptech’s integrated suite of solutions includes PVNG, Fixed Asset Management, Execuvue®, and Targetvue, which comprise an integrated technology ecosystem designed to help hoteliers at both the corporate and property levels understand their financial and operational data and provide actionable insights. These solutions focus on scalable accounting, business intelligence, financial planning and management, and are used by more than 3,500 hotel properties across North America.
Aptech is a proud member of the Jonas Hospitality family of brands.
Learn more at https://www.aptech-inc.com/.
About Jonas Hospitality
Jonas Hospitality is a family of hospitality brands unifying the guest journey through innovative technology.
Serving over 60,000 hotels globally, our industry-leading providers utilize cutting-edge technology solutions to meet the critical business needs of our customers. Our growing portfolio of brands includes Aptech, Springer-Miller Systems, SpaSoft, Jonas Chorum, Leonardo, Bookassist, Vizergy, Achiga, & Jonas UNIFY. These brands are industry leaders in their respective areas, solving a wide range of hotelier’s operational, accounting, marketing, and distribution needs.
Each brand within Jonas Hospitality has a dedicated team working on, and supporting their solutions. These brands are brought together via Jonas Unify which allows us to bridge the gap between best-of-breed and all-in-one solutions while building high-quality, high-performing features faster.
Learn about our brands and solutions at www.jonashospitality.com.
