Target is welcoming some goodies from across the pond.
On Sunday, March 30, Percy Pig made its official debut at Target stores nationwide.
For those who don’t know, Percy Pig is the UK’s most “iconic gummy candy for nearly 30 years.”
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Now, Americans can finally taste the goodness for themselves as the pig-shaped gummies arrive in candy aisles.
Percy Pig candy, sold by Marks & Spencer, is known for its signature berry and grape flavors with the perfect balance of foam and jelly.
Not only has the candy—and Percy—developed a devoted fanbase on social media, but he’s also garnered a celebrity cult following from the likes of Olivia Rodrigo, Tom Holland and Adele, to name a few, with the store selling about 18.7 million bags a year.
Percy Pig Press Release Marks & Spencer
“We’re thrilled to bring Percy Pig sweets to the U.S. and introduce him as a character to a whole new audience,” said Sharry Cramond, Food Marketing Director at M&S, in a press release shared with Parade. “Percy isn’t just a sweet treat, he’s a British icon. For over three decades, Percy Pig sweets have brought fun, nostalgia, and happiness to fans of all ages in the UK, becoming a beloved part of family moments, celebrations, and sweet indulgences. Over the years, Percy has grown from a much-loved gummy into a brand with a personality of his own, complete with friends, adventures and even his own story. He’s more than a confectionery character; he’s a national treasure, and now we can’t wait for American fans to experience the joy and deliciousness that Percy brings.”
Percy Pig’s first visit to the U.S. is being dubbed his “biggest journey to date,” with the candy available both in-store and on Target’s website for $3.99.
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