Best Western and Tripadvisor Introduce AI Platform for FIFA World Cup Travel Planning

Best Western Hotels & Resorts and Tripadvisor have launched the Go for the Goal AI-powered trip planning platform to assist soccer fans with multi-city travel ahead of the FIFA World Cup in Summer 2026.

Best Western Hotels & Resorts and Tripadvisor have announced the launch of “Go for the Goal,” an AI-powered trip planning platform designed for soccer fans preparing for the international soccer tournament in Summer 2026. The platform is intended to simplify multi-city travel planning and highlights more than 200 BWH Hotels properties located within a 25-mile radius of host stadiums across North America.

The “Go for the Goal” platform uses AI to analyze travelers’ preferences and leverages Tripadvisor technology to address the challenges associated with travel for large-scale sporting events. The platform provides hotel options near matches, route suggestions between matches, and curated recommendations for local dining, cultural highlights, and fan-focused experiences. The platform combines traveler inputs with Tripadvisor data to offer tailored guidance and recommendations.

The platform features hotel recommendations that prioritize convenience and availability, offering a range of accommodations from the BWH Hotels portfolio, including WorldHotels and SureStay. The experience is designed to help fans stay close to the action and find nearby alternatives as plans change.

“Go for the Goal” is now available in the United States, Canada, and Mexico, with additional international markets planned. The platform is accessible in both English and Spanish.

Best Western Hotels & Resorts is also an official partner of the United Soccer League (USL). The launch of “Go for the Goal” is part of the brand’s ongoing efforts to support soccer and its fanbase across North America.

Further information and access to the platform are available at goforthegoal.ai.