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Brett Krafft – Image Credit Hotel Crescent Court
Hotel Crescent Court in Dallas, TX announced the appointment of Brett Krafft as its new General Manager. An accomplished hospitality leader with a wealth of industry expertise, Krafft steps into this role poised to oversee the landmark hotel, including all facets of the 226-room luxury property—from operations, food and beverage, sales and marketing, and the exclusive guest- and members-only Crescent Club.
“It’s an incredible honor to join a property with such a storied legacy and deep connection to the Dallas community,” said Brett Krafft. “Hotel Crescent Court represents the very best of Texas hospitality—elegance, warmth, and genuine care. I’m thrilled to be part of this next chapter.”
Bringing more than four decades of hospitality leadership to this new role, Krafft is widely acknowledged for his operational expertise, talent development, and ability to elevate both guest and team satisfaction. Most recently, he served as Area General Manager for The Statler and Hilton Dallas Lincoln Centre, overseeing a combined $46M+ in annual revenue. Under his leadership, both properties experienced transformative growth, and his strategic direction earned the hotel industry’s highest honors, including the 2022 and 2024 Hilton Award of Excellence and the 2019 Hilton SOAR Award for outstanding commercial performance.
“Brett brings a remarkable blend of strategic insight and hands-on experience in the luxury hospitality space,” said Kirsten Snyder, senior vice president of asset management for Crescent Real Estate. “His leadership style and results-driven mindset, with a keen eye for innovation, make him perfectly positioned to carry forward Hotel Crescent Court’s legacy, while setting new standards of excellence across every touchpoint and continuing to embrace the warm and sophisticated spirit that defines our Texas roots.”
Born in Cincinnati, Ohio, Krafft moved to Dallas in 1982. A Dallasite by choice, he earned the CMP designation (Certified Meeting Professional) in 2002 and is actively involved in the local community and has served on several industry boards, including the Hotel Association of North Texas (HANTX) and Dallas Tourism Public Improvement District (DTPID). Brett enjoys quality time with his wife, Karla, and their sons, Chase and Bryce, along with outdoor sports, including skiing and golfing.
