British Travellers Eyeing Long-Haul Holiday Destinations in Summer 2025 :: Hospitality Trends

• Recent data from the travel search engine KAYAK shows that British travelers are showing an increased interest in long-haul holidays for the summer of 2025, particularly in Zimbabwe, South Africa, and India.
• This trend is based on analysis of flight searches on KAYAK’s website. Eight of the top ten trending travel destinations are located outside of Europe. Flight searches to Harare, Zimbabwe, have increased significantly by 93%.

A KAYAK survey of British travelers found that 28% are interested in exploring destinations beyond Europe, and 9% admit to finding European holidays uninteresting.

The desire to experience different cultures (42%), a sense of adventure (28%), new natural environments (24%) and different cuisines (20%) are among the primary reasons for Brits’ interest in long-haul travel.

Despite being one of the more expensive destinations, Australia is popular among Brits. The average return ticket to Brisbane currently costs £1,417. However, prices for Australia have dropped by 7% compared to the previous year, offering better value.

While nearly half of the surveyed Brits (48%) expressed wanting to maintain their usual holiday spending despite traveling long-haul, some (25%) preferred to spend less as a considerable amount is already spent on flights.

KAYAK suggests looking at less popular destinations outside Europe, such as Morocco, Canada, and the US, for more economical options.

Nearly one-fourth (23%) of the surveyed individuals stated they would be willing to spend more on a long-haul holiday. This extra expenditure would be justified by indulging in fine dining (67%), participating in unique experiences (65%), booking better accommodations (51%), or upgrading to business or first-class flights (29%).

KAYAK UK Travel Expert Rachel Mumford encourages travelers to take advantage of the dropping airfare prices to iconic destinations like Australia, Japan, and Indonesia. 2025 offers an ideal opportunity to visit long-haul dream destinations without overstretching budgets.