“I do think that the connection is overblown and the ‘theories’ circulating on social media shouldn’t be taken too seriously at all,” Proudman continues. “Matcha [consumed] normally and not to excess is actually beneficial. As with anything, too much can sometimes cause an issue, but normal usage — absolutely not!” Dr Manav Bawa, a GP and aesthetic doctor specialising in hair loss, explains that matcha’s unique blend of ingredients may even support hair health: the caffeine in matcha improves scalp blood flow and allows hair follicles to receive nutrients and oxygen, while vitamins C and E support collagen production. “[Matcha’s ingredients] create a scalp-friendly environment that can help hair grow stronger and healthier,” he explains, adding that drinking it is a “simple, natural way to give your follicles the best possible chance.”