Cendyn and Loyalty Juggernaut Up the Ante on Hotel Loyalty with Scalable Enterprise Ecosystem

Powerful partnership transforms enterprise-scale hotel loyalty programs with personalized and revenue-generating guest interactions at every touchpoint

Enterprise-level hotel loyalty programs today reach a new level of sophistication following the integration of Cendyn’s industry-leading CRM with Loyalty Juggernaut’s (LJI’s) GRAVTY®. The partnership empowers hoteliers to develop and implement a robust, rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand’s customer journey.

Against a backdrop of global inflation, rising operational costs, and growing competition for share of wallet, this unified platform enables hotels to maximize efficiency whilst being able to deepen relationships with guests. By reducing the reliance on costly, one-size-fits-all loyalty platforms, this partnership empowers global hotel brands across their entire digital and physical footprint to gather and utilize loyalty and communication preference data that feeds into a unified guest profile.

The complete integration of guest preference data into the CRM from GRAVTY® enables advanced segmentation to deliver loyalty benefits through marketing and messaging connectivity across multiple communication channels. This collaboration precisely targets guest activity, facilitating membership growth and deeper brand affinity, setting a new benchmark for how hotels foster guest loyalty, enhance experiences, and generate sustainable growth.

Whether markets shift or guest expectations change, hotels can adapt quickly to changing market conditions and guest expectations with configurable and scalable technology infrastructure. Together, Cendyn and Loyalty Juggernaut offer hotels the ability to harness two complementary platforms that can adapt as loyalty programs evolve.

“Our partnership is a real game-changer for hospitality loyalty programs,” said Chris Egan, Chief Product Officer, Cendyn. “This collaboration is more than an enhanced integration – but a unified loyalty engagement ecosystem purpose-built for the complexities of modern hospitality and customer interaction. There’s no longer a need for guests to ‘point-watch’ – wherever travelers are in the journey, the system automatically engages and rewards guests based on the unified customer profile.”

“This powerful partnership is the fusion of two best-in-class solutions,” said Shyam Shah, CEO, Loyalty Juggernaut. “We’ve taken the time to address the complexities in today’s guest journey to enable highly scalable, configurable loyalty programs capable of meeting diverse global and regional needs. Hotels can move away from standardized loyalty benefits to reward guests based on how they interact with the brand to easily turn first-time bookers into brand believers.” 

For more information, discover ​Cendyn’s and Loyalty Juggernaut’s Loyalty offering.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries, generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

​About Loyalty Juggernaut (LJI) 

Loyalty Juggernaut (LJI) is a leading B2B SaaS company transforming loyalty into a powerful engine for enterprise growth. Its flagship platform, GRAVTY®, empowers global brands to build dynamic, data-driven loyalty ecosystems that drive engagement, differentiation, and long-term value. Headquartered in Palo Alto, California, LJI serves some of the world’s most respected names across hospitality, airlines, retail, and financial services — helping them turn customer relationships into competitive advantage.