Cendyn’s Technical Investment in Guestrev and Grouprev Demonstrates the Company’s Commitment to Its RMS Customers

Ongoing innovation helps hoteliers and casinos maximize profits, optimize revenue, and enhance group pricing

Cendyn, a global integrated hotel technology and services company, announced today several enhancements and innovations in its revenue management products, Guestrev and Grouprev. Integrations and partnerships with companies such as Amadeus and Agilisys demonstrate the company’s commitment to driving revenue and growing profitability.

From AI to meeting guest expectations via personalization to total revenue optimization to the evolving distribution landscape and rising costs, hotel revenue leaders are tasked with embracing advanced strategies and technologies to maintain competitiveness in an increasingly challenging and dynamic business environment.

Cendyn’s ongoing commitment to its revenue management products has resulted in significant updates to help revenue managers solve challenges such as increasing ancillary revenue. Cendyn Guestrev offers dynamic pricing recommendations by room category and market segment, allowing hoteliers and casino operators to evaluate and understand a property’s mix of the revenue and profit centers of ancillary revenue while employing the most accurate valuation of a guest’s true revenue potential at the segment level.

Recent investments in Guestrev have resulted in numerous enhancements to the platform. To provide a deeper understanding of future demand through pace and forecasts at the distribution channel level, Guestrev now offers access to enriched lost business data from Cendyn Central Reservation System (CRS)/Booking Engine. Track when rates were changed, who made the update, when they were sent to the PMS, and whether the PMS accepted the rate change through historical rate changes. Additionally, you can easily search, view, sort, and filter by segment and date of arrival.

“Cendyn product teams have been hard at work developing and enhancing our revenue management products to help customers grow revenue with every guest, whether they are independent hotels, casinos, or brand properties,” said Kevin Duncan, SVP of product, Cendyn. “By revolutionizing profit optimization for hotels and casinos, Cendyn’s revenue management solutions offer unparalleled insights and flexibility. It is our commitment to innovation and growth that helps our customers navigate a technology path that is seamless and drives commercial success.”

For casino resort revenue managers, updates to Guestrev reduce manual efforts by auto-populating price recommendations to streamline pricing. When overriding the transient rate, all control segment values update automatically, saving time by reducing manual effort and preventing a loss of revenue from pricing errors.

Cendyn Grouprev is a group forecasting tool built using the core strategy of Cendyn Guestrev’s transient forecast tools. It provides an unconstrained view and projections into group business at the micro-segment level. New competitor shop weightings provide insights into competitor pricing and help group sales managers make more intelligent pricing decisions depending on market occupancy and seasonality.

Cendyn continues its dedication to seamless vendor integration and the elimination of data silos in a highly fragmented industry. Ongoing partnerships have resulted in integrations with Agilisys and Amadeus. To enable faster access to PMS data, Guestrev customers can now tap into the Agilisys Versa property management system to allow quicker access to PMS data. For its Grouprev customers, an Amadeus Delphi.FDC integration eliminates the need for multiple vendors and drives speedier response time to RFPs.

ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com.