At CES 2025, NVIDIA CEO Jensen Huang unveiled a series of groundbreaking innovations poised to reshape much of the technological landscape. The keynote showcased advancements across various sectors, with a strong focus on artificial intelligence and its transformative impact on consumer and commercial hardware.

Central to the presentation was the debut of the GeForce RTX 50 Series graphics cards, powered by blisteringly fast Blackwell architecture. These GPUs promise unparalleled performance for gamers, creators, and developers, setting a new standard in the industry.

Huang emphasized NVIDIA’s commitment to advancing artificial intelligence, demonstrating how AI integration will supercharge the RTX 50 Series. Beyond graphics, the keynote ventured into NVIDIA’s innovations in robotics and automotive technology. Highlights included AI models like Cosmos for training autonomous machines and collaborations with industry leaders to drive innovation in these fields. Let’s dive into the most significant announcements from this highly anticipated keynote.

NVIDIA RTX 50 Series graphics cards

Before unveiling the latest series of graphics cards, Huang reflected on NVIDIA’s decades-long legacy of innovation in the graphics card industry. Alongside it, he highlighted the remarkable advancements in AI technologies, such as DLSS, which have significantly enhanced the capabilities of consumer hardware.

Huang emphasized that early AI models were developed and made possible through the power of GeForce cards. With the next leap in hardware performance, AI has played a pivotal role, as Huang reflected, “GeForce enabled AI to reach the masses, and now AI is coming home to GeForce.” He then unveiled NVIDIA’s next-generation GeForce RTX 50 Series GPUs, powered by the new “Blackwell” architecture.

Real-time demonstration of NVIDIA RTX 50 series capabilities

After getting a look at the hardware, we were treated to footage of what some of the next-generation graphical effects will look like on the cutting-edge silicon. A demo showed women moving through an elaborate palace setting with ornate designs and lifelike objects. The lighting, textures, and fabrics looked stunning throughout.

These ultra-detailed assets are made possible with DLSS 4, which can compute 2 million pixels and infer the rest to get to 33 million pixels, with three frames generated by AI for everyone calculated. DLSS 4 and RTX Neural Shaders enhance realism, elevate performance in real-time applications, and run smoother and more efficiently than ever.

RTX 50 Series models

The flagship GeForce RTX 5090 GPU announced at CES 2025 is NVIDIA’s most powerful consumer GPU yet. It features 92 billion transistors and over 3,352 trillion AI operations per second (TOPS). It outperforms its predecessor, the RTX 4090, by up to 2x, thanks to the Blackwell architecture and DLSS 4 technology. Let’s look at all of the models shown so far:

  • RTX 5090: Featuring 32GB of GDDR7 memory and 21,760 CUDA cores, offering double the performance of the RTX 4090.
  • RTX 5080: Designed to deliver twice the speed of the RTX 4080. Memory: 16 GB GDDR7, Memory Bandwidth: 896 GB/s, Ray Tracing Cores: 4th Generation. The performance of the RTX 5080 delivers twice the speed of the RTX 4080.
  • RTX 5070 Ti: Memory: 16 GB GDDR7, Memory Bandwidth: 896 GB/s, Ray Tracing Cores: 4th Generation, Tensor Cores: 5th Generation, DLSS: Version 4
  • RTX 5070: Providing performance comparable to the previous generation’s RTX 4090.

Best Buy Canada will be the exclusive Canadian retailer for the Founders Edition of the RTX 50 series.

NVIDIA RTX key features

All models feature NVIDIA’s Blackwell architecture, incorporating 4th Generation Ray Tracing cores, 5th Generation Tensor Cores, and DLSS 4 technology for enhanced AI-driven performance. The RTX 50 Series GPUs also support PCIe Gen 5 and DisplayPort 2.1a, ensuring compatibility with the latest hardware standards. 

RTX 50 Series laptops

The RTX 50 Series will also power laptops, available starting March 2025. These devices combine portability with cutting-edge performance. Featuring enhanced efficiency through NVIDIA Max-Q technology and up to 40% battery life improvements.

AI initiatives: NVIDIA Cosmos and Project DIGITS

Expanding its AI reach, NVIDIA also introduced Cosmos and Project DIGITS. Cosmos is a foundational AI model that accelerates the development of autonomous vehicles and powers robots by utilizing synthetic data for training. Ride-sharing giant Uber has already adopted this technology. Other commercial applications for companies like Toyota and Mercedes-Benz are in the works.

Project DIGITS is a high-performance desktop AI supercomputer powered by the NVIDIA GB10 Grace Blackwell Superchip. The hardware is capable of up to a whopping 1 petaflop of AI performance. Aimed at data scientists and AI researchers, it’s expected to be available by May 2025.

Automotive partnerships

NVIDIA also announced collaborations to enhance AI capabilities in the automotive sector with major car companies like Toyota, Aurora, and Continental. For example, in upcoming vehicle models, Toyota will integrate NVIDIA’s Orin chips for advanced driver assistance systems. Aurora and Continental will also have partnerships to support new vehicle fleets with NVIDIA’s AI technologies.

NVIDIA offers technology for the future

NVIDIA’s CES 2025 keynote offered an incredible amount of innovation, combining cutting-edge AI capabilities with state-of-the-art hardware. The GeForce RTX 50 Series sets a new benchmark in graphics performance, while the company’s ventures in robotics and automotive AI underscore its vision for the future. 

Stay tuned for more updates as these technologies roll out—starting with the RTX 50 Series GPUs and laptops—and see how NVIDIA continues to lead the charge into the next generation of technology. Best Buy Canada will be the exclusive Canadian retailer for the Founders Edition of the RTX 50 series.

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