When it comes to our favorite snack and beverage brands, you really never know what’s cooking up next. From fan-favorite pairings to first-of-their-kind creations, each season brings a new obsession—and another reason to scratch your head while sparking your appetite.
This year, the holidays are arriving a little early thanks to a truly unexpected Cheez-It drop that’s sure to bring out everyone’s inner child. First spotted by @markie_devo and quickly shared online to spread the jolly cheer: it’s time for the gingerbread house to step aside—Cheez-It’s Holiday House Kit has officially arrived.
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“New Cheez-It Holiday House Kit,” @markie_devo captioned his post. “The kit features Cheez-It crackers with pre-baked cheese flavored cookie pieces, pre-made icing and candy.”
You read that right—according to the always-on-the-beat snack reporter, this wild Cheez-It creation is completely edible and comes straight out of left field. And if we look back at past Cheez-It collabs, from the limited-time Taco Bell menu to the recent team-up with WNBA star Rickea Jackson, it actually fits perfectly with the brand’s current marketing strategy.
With four walls built from cookie pieces, shingles and windows crafted from Cheez-It crackers and holiday icing pulling the whole theme together, this creation is enough to make anyone question their cravings. For now, a Walmart rollout has been confirmed “soon,” with more major retailers rumored to stock the festive drop after.
Related: Costco’s ‘Must-Have’ Countertop Kitchen Essential is Perfect for ‘Snack Lovers’
What Fans Are Saying
Naturally, with a drop this unique, fan reactions have been split down the middle. Some are eager to grab a kit as soon as it hits shelves, while others are questioning the intentions of the popular snack giant altogether.
“Yess… but also, nooo,” one fan joked. “Keep this away from me after an edible,” another quipped. And as one more critic put it, “I cannot believe someone figured out a way to make a gingerbread house even less appetizing.”
Of course, not all comments were skeptical. One fan wrote, “Salty and sweet—a winning combo. I’m in.” Another, equally intrigued, added, “I mean, take away the sweet stuff and bring in summer sausage and cheese, then we’ll talk.” And a third kept it simple: “I would eat this.”
As of now, an official rollout date has yet to be confirmed, but fans can expect Walmart to be the first major retailer to stock it. And while Christmas is still a ways off, this would make the perfect gag gift for a loved one during the holiday season. Keep your eyes peeled for its inevitable arrival—and be ready to stock up for gift-giving season.
Related: Aldi’s Fan-Favorite Mini Kitchen Essentials Are Back in Stock and Flying Off Shelves at $5
