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Patrick Curran, Director of Procurement Services, Choice Hotels International, in Entegra’s test kitchen assembling biscuit breakfast sandwiches, Country Inn & Suites by Radisson’s piloted signature breakfast item – Image Credit Choice Hotels
Choice Hotels International is updating its complimentary breakfast at Comfort and Country Inn & Suites, including signature breakfast items and partnerships with Florida’s Natural and General Mills for quality orange juice and popular cereal brands.
Choice Hotels International has announced updates to its complimentary breakfast program at Comfort and Country Inn & Suites. This move is part of the company’s larger strategy to differentiate its upper midscale brands and draw more travelers. Signature breakfast items such as a Comfort breakfast bowl and a Country Inn & Suites biscuit sandwich are being trialed at select properties.
Additionally, Choice has agreed with Florida’s Natural and General Mills to provide guests with high-quality orange juice and various popular cereal brands.
These breakfast updates follow Choice Hotels’ sharpened brand positioning for Comfort and Country Inn & Suites, introduced earlier this year. The company also unveiled refreshed prototypes to generate more revenue in the same space, creating a distinct presence in the marketplace for travelers.
The company is planning to test and introduce a series of new and updated brand hallmarks later this year, including updated furniture, fixtures, and equipment packages.
The breakfast pilots are a product of extensive research, including consumer insights, and collaboration with owners and Choice Hotel’s Group Purchasing Organization (GPO), Entegra. This collaboration aimed to align offerings with guest preferences and owner goals, creating delectable and cost-effective menus.
The Comfort brand will pilot a Build Your Own Breakfast Bowl concept, allowing guests to customize their meal according to their tastes and dietary preferences. Meanwhile, Country Inn & Suites will pilot Pillsbury biscuit sandwiches, offering a filling breakfast option that guests can enjoy in-house or on the go.
Starting this year, breakfast at both brands will include orange juice from Florida’s Natural and cereals from General Mills, both trusted names that meet the standards guests expect from Comfort and Country Inn & Suites.
