Choice Hotels to Offer Seattle’s Best Coffee Nationwide

Choice Hotels International will introduce Seattle’s Best Coffee at over 2,000 Comfort and Country Inn & Suites locations by next summer.

Choice Hotels International has announced a collaboration with Seattle’s Best Coffee to provide a new coffee option at its Comfort and Country Inn & Suites properties. The rollout, which has already begun at select pilot locations, is expected to expand to more than 2,000 hotels by next summer.

The initiative aims to enhance the breakfast offerings at these hotels by introducing coffee made from 100% Arabica beans sourced from Latin America. The coffee will be available as part of the complimentary breakfast service at the participating properties. 

The introduction of Seattle’s Best Coffee follows a successful pilot phase, during which initial guest feedback has been overwhelmingly positive. The coffee brand, noted for its smooth taste and consistent quality, was the fastest-growing premium coffee brand in 2024, according to industry reports.

The partnership reflects a broader trend in the hospitality industry to upgrade coffee offerings as part of the guest experience. According to recent surveys, 66% of Americans consume coffee daily, making it a significant component of hotel breakfast services.

The rollout will continue through the fall, with a full implementation expected by next summer. The company has not specified which locations will be included in the initial phases beyond the pilot properties.