Choice Hotels Unveils New Visual Identities for Radisson Brands

Choice Hotels International has launched new visual identities for the Radisson Hotels Americas brands, including Radisson, Radisson Blu, and Radisson Individuals, which it acquired in 2022. The new identities are part of Choice Hotels’ strategy to refresh the upscale and upper upscale hotel segments.

The new logos represent a new phase of brand advancements under Choice Hotels. They will be implemented at hotels across the Americas throughout the year, following the repositioning of Radisson brands in 2024 to cater to more upscale guests and investors and to increase revenue for owners.

Indy Adenaw, Senior Vice President and General Manager of Upscale Brands at Choice Hotels International stated that the company is committed to strengthening and distinguishing these brands in a competitive landscape. The company plans to introduce improved and flexible food and beverage concepts at Radisson hotels and enhance the guest experience.

Scandinavian-inspired public spaces and guest room designs will be introduced at Radisson Blu properties, starting with a hotel in Grenada. New premium amenities, such as shower, hair, and body products, will also improve the bathroom experience at Radisson and Radisson Blu hotels.

The new visual identities will be displayed through property signage and other on-site materials, starting with the Radisson Hotel El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota.

This year, Choice Hotels plans to begin a $15 million renovation of the Radisson Blu Mall of America and complete a second phase of the renovation of the Radisson Salt Lake City Hotel, including adding a coffee shop.