East-West Bags Will Be 2025’s Biggest Handbag Trend

“The bag appeals to consumers looking for a piece that transitions easily between casual and formal settings,” Landyn Tedrick, Fashionphile’s site merchandising specialist, tells Refinery29. “This versatility, along with its sleek and minimalist aesthetic, has made it a favorite among our younger consumers.” (Tedrick identifies Fendi’s Baguette as “the east-west bag’s biggest competitor within the luxury resale market,” as “both bags offer sleek, compact designs perfect for transitioning between day and night, and both have experienced a resurgence in popularity thanks to the revival of early 2000s fashion and celebrity endorsements.”)