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Enhance Your Search ads With WhatsApp for Business Extension – Image Credit Unsplash
We are excited to inform you about a valuable opportunity to enhance your existing or new Google Search and Google Performance Max campaigns via the Cendyn Digital Marketing Platform.
As a hotelier, staying ahead in the digital marketing game is key to attracting and converting potential guests. We are excited to inform you about a valuable opportunity to enhance your existing or new Google Search and Google Performance Max campaigns via the Cendyn Digital Marketing Platform. You can now add a WhatsApp for Business number as an “extension” to your campaigns, providing users with an easy way to connect with your hotel directly.
How does it work?
With this integration, Message Ads will serve as an extension or a button so your search ads can now display a WhatsApp message button/extension, allowing consumers to engage with your business directly from Google Search.
This new feature unlocks the ability for users to seamlessly interact with your hotel through their preferred chat app, WhatsApp. By enabling this, you can offer timely, helpful, and engaging experiences to potential customers exactly when they need it.
What types of accounts are supported?
This feature supports all types of WhatsApp accounts, including Business Accounts, Verified Business Accounts, Official Business Accounts, including WhatsApp consumer accounts. Message Assets are compatible with both Search and Performance Max (Search) campaigns, allowing you to take full advantage of this new feature.
What are the benefits?
The feature boosts engagement by allowing real-time, personal communication through WhatsApp, making it easier for potential guests to ask about room availability, amenities, or special offers directly from your Google Search ad.
This quick, accessible messaging option fosters trust and helps hotels interact with customers at the moment they’re most likely to book. By integrating WhatsApp for Business into your campaigns, you can improve customer experiences, increase conversions, and turn quick chats into bookings.
Quentin Lederer – VP, eCommerce. Connect with Quentin on LinkedIn.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.
To find out more, visit cendyn.com.
