Expedia Group and Microsoft Bing Launch Strategic Partnership

• Expedia Group and Microsoft Bing have launched a strategic partnership to offer travelers additional loyalty perks.
• The collaboration aims to leverage technology advancements to enhance the travel experience for millions of consumers worldwide.

Expedia Group has announced a strategic partnership with Microsoft Bing, aiming to offer additional loyalty perks to travelers worldwide. This collaboration aims at leveraging technological advancements to transform the travel experience for millions of consumers globally. 

The partnership is designed to provide more value to Expedia Rewards and Microsoft Rewards members. As part of this initiative, Expedia Rewards members in the United States can now earn points when they shop or search with Bing. Similarly, Microsoft Rewards members will earn points when they book eligible travel on Expedia.com.

Expedia Group’s Chief Strategy Officer, Eric Hart, highlighted that this partnership underscores their commitment to rewarding loyal customers while attracting new ones. He further stated that by joining hands with Microsoft Bing, they aim to leverage innovative technology solutions to enhance the overall customer experience.

Microsoft’s Corporate Vice President for Global Partnerships, Rik van der Kooi, expressed excitement about the partnership. He emphasized how it would enable users of both platforms to gain more value from their everyday activities.

This strategic collaboration between two industry leaders is expected to revolutionize the hotel and travel industry by providing more rewarding customer experiences. It demonstrates how technology can be harnessed effectively to enhance customer satisfaction in the hospitality sector.

The partnership is also expected to increase engagement among existing customers while attracting new ones due to the added benefits of both rewards programs. This could potentially lead to an increase in bookings on Expedia.com and an increase in usage of Microsoft Bing’s search engine.