In Brief: The Pacific Asia Travel Association (PATA) has launched its Face of the Future 2026 initiative, inviting applications from promising individuals in the hospitality sector who could shape the industry’s future.
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PATA Seeks New Rising Star: Face of the Future 2026 Open for Application – Image Credit PATA
The Pacific Asia Travel Association (PATA) is now accepting applications for the PATA Face of the Future 2026 award, with the deadline set for June 15, 2026.
For almost 25 years, PATA has annually held the PATA Face of the Future award to single out exceptional ‘rising stars’ in the travel and tourism industry. This honour is granted to selected young professionals who have exhibited initiative and leadership in the advancement of tourism and demonstrate commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission.
PATA CEO Noor Ahmad Hamid stated, “The PATA Face of the Future is the Association’s most prominent award for young talents; a great motivation for the next generation to pursue the path that leads to a difference. This year, as the award also coincides with PATA’s 75th Anniversary, we would be delighted to celebrate a new face of leadership at the beginning of our new chapter, and look forward to seeing how they set the standards for the generation that follows.
The Grand Winner of the 2026 PATA Face of the Future will receive:
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Full sponsorship to attend the PATA Travel Mart 2026 (PTM 2026) in Kuching, Sarawak, Malaysia
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A seat on the PATA Board, providing a platform to represent young professionals across the region
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A speaking opportunity at PATA and PATA Youth events (if applicable)
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Speaking opportunities at other PATA or partner events (if applicable)
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Global media exposure through PATA’s communications channels
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Mentorship opportunities, including serving as a youth mentor in the PATA Youth Mentorship Programme
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Use of the PATA Face of the Future brand identity logo
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A feature article on the PATA official website sharing one’s journey and impact (self-provided)
Additionally, the winners will be featured in the 2026 Face of the Future Winner E-Booklet. See the 2024 edition of the Winner E-Booklet here: https://static1.squarespace.com/static/5f24290fd0d0910ecab2b02e/t/6811f883e409cb06185cfe93/1746008255176/Face+of+the+Future+2024-Booklet-1Apr..pdf
For full application details, eligibility requirements, and judging criteria, please visit www.pata.org/pata-face-of-the-future-2026 or contact Nick Chun, PATA Manager of Membership & Youth Programme, at fof@pata.org.
