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Fairfield Inn & Suites by Marriott Lubbock Southwest – Image Credit HVS
The Fairfield Inn & Suites by Marriott Lubbock Southwest is available for acquisition, offering a high-quality, limited-service hotel asset with significant upside potential.
The Fairfield Inn & Suites by Marriott Lubbock Southwest is now available. This 101-key hotel, opened in August 2017, is recognized for its distinctive design elements, including artwork by Buddy Holly and a modern lobby featuring a bar. The property is strategically located in the Canyon West shopping center, benefiting from high visibility and traffic.
Financial Performance and Market Position
The hotel has demonstrated robust financial health, with a gross operating profit (GOP) of 41.8% as of August 2025, and a net operating income (NOI) of approximately $908,000. It consistently achieves strong room revenue, with the latest reported figure at $3,172,000. Market analysis indicates that the hotel holds a competitive position, ranking highly in occupancy, average daily rate (ADR), and revenue per available room (RevPAR) among local competitors.
Operational Insights and Opportunities
Currently operated by a management company under a REIT since January 2020, multiple opportunities have been identified to reduce expenses, particularly in payroll. The hotel operates with a full staff, suggesting potential for operational efficiencies. The property is also offered without management encumbrances, allowing new owners flexibility in strategy.
Construction and Design Excellence
The hotel has received accolades for its construction and design, including the Marriott’s 2018 “Development Project of the Year” for the Fairfield Inn & Suites brand in North America. Custom design features enhance the guest experience, contributing to its strong market performance.
Strategic Location and Local Economy
Located within Canyon West, the hotel benefits from the presence of major retailers and high traffic volumes. Nearby demand drivers include Texas Tech University and several medical and cultural centers, bolstering guest visits. The area is also witnessing significant developments, including a $ 242 million expansion of Texas Tech University’s athletic facilities and several other projects that enhance the local infrastructure and economy.
Franchise and Market Outlook
The hotel’s franchise agreement with Marriott has twelve years remaining, with expectations for renewal given the property’s performance. Fairfield by Marriott’s strong brand and economic model promise continued success, supported by the Marriott Bonvoy loyalty program.
Investment Potential
This acquisition presents a lucrative opportunity for investors seeking a property with a proven track record, strong brand affiliation, and significant upside potential through strategic management improvements.
Inquire at HVS.
