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– Image Credit Fairmont Hotels
Fairmont Hotels & Resorts unveiled its new global brand campaign, ‘Make Special Happen,’ which aims to celebrate every moment at its locations. The campaign is accompanied by a series of bookable experiences that reflect its ethos.
Fairmont Hotels & Resorts has announced its new global brand campaign, “Make Special Happen.” The campaign pays tribute to the brand’s celebrated history of hosting some of the world’s most noteworthy events and celebrations. Its creative elements tell the story of the preparations leading up to a grand celebration, showcasing how Fairmont’s employees and guests contribute to making special moments happen.
The campaign was developed by King & Partners and directed by award-winning filmmaker Jean Claude Thibaut. The creative elements were shot at the Fairmont Royal York in Toronto, showcasing the charm of a classic film and evoking the elegance of a past era. The campaign was inspired by Fairmont’s history of hosting momentous occasions and aims to set the stage for the brand’s future celebration moments.
The campaign employs film and still imagery, following a charismatic cast of characters through a series of playful and intriguing moments leading to an unforgettable celebration. The campaign culminates with the realization that Fairmont makes special moments happen.
The campaign will launch with a blend of still imagery and video showcasing the Fairmont film. The media plan includes activating global print, online, and social titles in two phases. The campaign’s focus regions include North America, Canada, Asia, the Middle East, and Europe.
The campaign also introduces “Special Happens…,” a collection of unique offerings that immerse guests in unforgettable experiences. These include nocturnal adventures, indulgent nature experiences, culinary delights, and moments inspired by the arts and culture. The brand plans to add new experiences to the collection throughout 2025.
