Pamela Anderson is thriving in love, life and career in 2025 and she’s winning as an entrepreneur too.

Before the success of her comeback movie The Naked Gun, the ‘90s icon launched her brand, Sonsie Skin, in the summer of 2023.

Since the Baywatch star began promoting natural beauty with her makeup-free red carpet looks, her vegan and cruelty-free skincare brand has gained massive popularity on TikTok.

The 58-year-old actress took to Instagram to express her deep gratitude to the fans and supporters who helped turn her brand into a viral sensation.

Anderson spoke about the “incredible week” they had with the brand and how “blown away” they are by the support.

“We are a small team (family) and right now we’re working around the clock to get every order out to you as quickly as possible,” she said in a personal note shared through Sonsie Skin’s account.

Moreover, she also thanked the buyers for their “patience, kindness and being part of the Sonsie family.”

With the hype surrounding her new movie, The Naked Gun, with co-star Liam Neeson, the brand has exploded in popularity on TikTok.

Sonsie Skin has also earned a spot among the platform’s top trending beauty labels, according to Franetic, which tracks TikTok beauty trends during its 2025 analysis.

In addition, WWD named the actress’s skincare brand one of the “Top 10 Beauty Brands by Organic Growth on TikTok.”

Related: Fans Applaud Liam Neeson’s Response to Pamela Anderson Romance Rumors

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