According to the latest data from the Bank of Greece (up to November 2024), Greece welcomed 35 million international tourists, marking an increase of 9.7% compared to 2023 and 28.7% compared to 2022. These visitors spent € 20.2 billion (excluding the cruise sector), surpassing the € 20 billion threshold for the first time. This represents a 3.8% increase compared to 2023 and 18.5% compared to 2022. Spring and autumn were particularly strong periods for tourism.
Based on our monthly hotel performance surveys, covering nearly 8 million room nights and € 1.8 billion in room revenue for city hotels and total revenue for resorts, room nights increased by 0.6% in 2024 compared to 2023, while revenue grew by 11.1%.
In Athens, the RevPAR increase was driven primarily by higher room rates and a moderate rise in occupancy. In Thessaloniki, RevPAR rose by 9.0% (2024/23), mainly due to increases in ADR. Other city hotels experienced a slight drop in occupancy, with mild ADR growth, leading to a RevPAR increase of just 1.3%.
Resort hotels recorded a 3.4% increase in occupancy (2024/23), while Total Daily Revenue per Occupied Room (POR) rose by 12.0%. Total revenue grew by 10.6% compared to 2023.
Source: GBR Consulting
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