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ikTok, Spontaneity, and Partnerships: Gen Z Spearheads Novel Travel Trends in Asia – Image Credit Unsplash
Digital travel platform Agoda reveals five key travel habits of Asian Gen Z, highlighting their dependence on digital platforms for travel inspiration, preference for spontaneity and shared experiences, cost-consciousness, and a universal love for travel.
Digital travel platform Agoda has unveiled the top five travel trends exhibited by Asian Gen Z, indicating a significant shift in travel behaviors and preferences in the region.
Social media platforms, particularly TikTok (20%) and Instagram (14%), have emerged as the primary sources of travel inspiration for Gen Z, outstripping traditional word-of-mouth recommendations (17%). This trend showcases the growing influence of digital platforms in shaping Gen Z’s travel choices.
Agoda’s survey further revealed Gen Z’s spontaneity in travel planning, with 20% booking flights less than a week in advance. This preference for last-minute travel arrangements extends to accommodation bookings, with one in four Gen Z travelers making eleventh-hour bookings.
The survey also highlighted a preference for shared travel experiences, with 38% of Gen Z preferring to travel with a partner. This inclination towards shared experiences reflects a generational shift in travel dynamics, with Millennials prioritizing family trips.
Regarding travel spending, Gen Z and Millennials display similar habits, preferring to keep accommodation costs under USD 50 per person per night. However, a higher percentage of Gen Z (56%) is inclined to adhere to this budget than Millennials (44%).
Despite these differences, the survey underscores a universal love for travel, with nearly half of Gen Z and Millennials planning to embark on 1-3 trips this year.
Andrew Smith, Senior Vice President, Supply at Agoda, affirmed Gen Z’s unique approach to travel, saying, “Gen Z is redefining travel with their digital-first approach and spontaneous spirit. At Agoda, we’re thrilled to support their adventures with diverse options and the best deals in accommodations, flights and activities.”
