Global Hotel Alliance Appoints Three Executives to Leadership Roles

Global Hotel Alliance has appointed Katharina Dein, Jelena Kezika, and Andrea Krenn to senior leadership positions.

Global Hotel Alliance (GHA) has announced the appointment of three executives to strengthen its leadership team. Katharina Dein has been promoted to Vice President Commercial, Jelena Kezika has been named Vice President Strategy, and Andrea Krenn has assumed the role of Senior Vice President Communications.

Katharina Dein, who joined GHA’s Commercial team in 2013, has been promoted to Vice President Commercial. In her new role, Dein will focus on optimizing the performance of newly integrated properties during their launch phase. She will oversee brand onboarding and collaborate with the Development team to assess potential new brands. Dein will also be involved in identifying and implementing new products and services for the alliance’s member brands.

Jelena Kezika, who has been with GHA since 2013, has been appointed Vice President Strategy. Kezika has played a significant role in the development of GHA’s loyalty program, GHA DISCOVERY, and has been involved in strategic initiatives to enhance member engagement and commercial success. In her new position, Kezika will plan, develop, and implement strategies to expand GHA’s partnerships and the reach of its loyalty ecosystem.

Andrea Krenn has been appointed Senior Vice President Communications. Krenn has led global public relations efforts for GHA since 2021 and has experience in corporate communications and media relations. In her new role, Krenn will continue to lead GHA’s global communications strategy to enhance the alliance’s visibility and reputation.

These appointments coincide with a period of growth for GHA, with new brands such as Cinnamon Hotels, Sunway, and Rotana joining the alliance in 2025.