• Jens Gössing from Google Workspace predicts that the future of work will not be purely online or purely physically present, but hybrid. – Image Credit ITB Berlin   

  • Google Workspace is developing tools to facilitate equal access and collaboration between remote and in-office workers, a concept known as Collaboration Equity.
  • Google is working on making AI tools widely accessible to ensure everyone is included in the future of work, which it envisages as a hybrid model.

In a recent presentation at the ITB Berlin Convention, Jens Gössing of Google Workspace outlined Google’s ambitions to make AI applications more accessible. Gössing suggested that AI’s impact could be as transformative as the advent of the steam engine and electricity. He predicts a future where work is a hybrid of online and physical presence, with AI playing a significant role.

One critical factor in this transition is Collaboration Equity, ensuring equal access and seamless collaboration between remote and in-office workers. Google Chats, equipped with features that facilitate hybrid collaboration and automatic translation, is one tool designed to achieve this. As Gössing demonstrated, a tour guide in Brazil and an organizer in Germany could use Google Chats to manage a last-minute program change swiftly.

Google’s AI solutions also offer personalized AI usage, demonstrated by the creation of ‘Gems’ in Google Gemini. These Gems allow users to prepare scripts with AI, adhering to company policies automatically. The NotebookLM function further enhances personalized use by feeding Google’s AI solutions with customized information, improving workflow efficiency.

Gössing highlighted Google’s commitment to making AI tools accessible to everyone, ensuring no one is left behind in the digital transformation. In the future, Gössing envisions a Single Device Culture where all work can be conducted through a single, AI-supported smartphone. This underscores Google’s aim to integrate AI solutions into everyday life, making them an integral part of the future of work.

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