Google Search Ads is Now Connected to Travel Feeds

Hoteliers who have taken advantage of Google’s hospitality marketing tools are already familiar with all the ways the search giant can connect guests with accommodations. But Google Hotel Center Feeds offer a new way to reach potential visitors.

Hoteliers who have taken advantage of Google’s hospitality marketing tools are already familiar with all the ways the search giant can connect guests with accommodations. But Google Hotel Center Feeds offer a new way to reach potential visitors.

What is Google Search Ads and Travel Feeds integration?

If you’re a customer doing SEM campaigns with us, your Travel Feeds (rates and availability) is now connected to your Google Search Ads account. Thanks to this integration, Google automatically uses data from Google Hotel Ads Center to enhance your ads on the Search Network, making them more attractive and effective.

This integration simplifies the ad process by using real-time pricing data, ensuring that your ads are always showing the most relevant and up-to-date information, making them more effective at capturing potential guests’ attention.

What are the benefits?

If you’re looking to increase visibility and improve the effectiveness of your search advertising campaigns, this Travel Feeds integration provides an ideal opportunity. By automatically integrating up-to-date pricing and availability into your ads, this feature ensures that your ads stand out to potential guests when they are actively searching for a place to stay:

• Enriched advertising: Integrate the prices and availability of your properties directly into your ads on the Search Network.
• Simplicity and efficiency: Use the data already available in Google Hotel Ads Center to optimize your campaigns.
• Improved performance: Advertisers using this feature report an increase in click-through rates of up to +20% (source: Google, worldwide, May 2024).

What is the availability?

• Supported countries: Australia, Belgium, Brazil, Canada, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Norway, Spain, Switzerland, Sweden, Taiwan, Turkey, UK, USA.
• Languages available: English, French, German, Italian, Japanese, Dutch, Norwegian, Portuguese, Spanish, Swedish, Turkish.

This new feature represents an ideal opportunity to maximize the visibility and effectiveness of your search advertising campaigns. Take advantage of this new feature and unlock the potential for more dynamic, effective search ads that connect your hotel with the right guests at the right time.

Quentin Lederer – VP, eCommerce.  Connect with Quentin on LinkedIn.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.