In anticipation of the 2024 holiday season, Hellman’s recently offered mayonnaise lovers a unique way to surprise their friends and family—though the opportunity to do so was limited.
Earlier this week, the condiment brand announced that it would be providing fans with a chance to win a bottle of mayonnaise wine—at least, that’s what the prize looked like. In reality, a jar of Hellman’s mayonnaise was hidden inside what appeared to be a wine bottle, lending the winner an opportunity to either give a fellow mayonnaise fan a special gift or pull an unusual prank on an unsuspecting holiday party host.
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As seen in photos that Hellman’s posted on Instagram, the green bottle made to look like it contained wine fit over a mayonnaise jar, which was able to slide into the bottle through the bottom. A label stuck onto the bottle bragged that the contents contained “0% ABV” and “100% MAYO” to make up the brand’s special Mayonnaise Blanc. The bottle also featured a seal emblazoned with the same blue ribbon logo that appears on Hellman’s mayonnaise jars.
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A Nov. 13 press release described the item as “an entertaining, original, and practical surprise for hosts this holiday season.” Fans interested in obtaining the bottle of Mayonnaise Blanc were instructed to enter for a chance to win on the brand’s website between Nov. 13 and 12 p.m. ET on Friday, Nov. 15. The bottles are not for sale, the brand clarified in a comment on Instagram.
“That’s the coolest thing. I need one!” one Hellman’s fan wrote on Instagram as another described the item as “iconic.”
“Fantastic idea!! 💡 Kudos to whoever came up with this!!👏🏼👏🏼,” an Instagram user wrote as another agreed they “❤️ Would absolutely love this!!”
“If you know me, you know this is literally the perfect gift for me,” one fan commented while another agreed it was “not a want but a need.”
Next: 37 of the Best Holiday Food and Drink Gifts for Everyone On Your List
