Hilton Expands Lifestyle Hotel Presence in Türkiye with Canopy Hotel Openings

Hilton is expanding its lifestyle hotel offerings in Türkiye with the introduction of the Canopy by Hilton brand, which will open two new hotels in Istanbul and Izmir this month.

Hilton is set to expand its lifestyle hotel portfolio in Türkiye with the launch of two Canopy by Hilton properties in Istanbul and Izmir. This development marks the brand’s entry into the Turkish market, following the earlier introduction of the Tapestry Collection by Hilton and continued expansion under the Curio Collection by Hilton.

The Canopy by Hilton Istanbul Taksim is located near Taksim Square and Istiklal Avenue in the Beyoglu district. The hotel features 110 rooms and an all-day restaurant serving Turkish and international cuisine, along with a wine bar located in a 150-year-old cistern.

In Izmir, the Canopy by Hilton Izmir Bomonti is located within the Mahall Bomonti complex. This 191-room hotel offers modern amenities with locally inspired design elements. The property includes dining venues inspired by the Aegean region’s natural textures and colors, as well as social spaces that reflect the Bomonti neighborhood’s cultural and social atmosphere.

Hilton’s lifestyle category is experiencing significant growth globally, now accounting for 20% of the company’s development pipeline. The company plans to open four lifestyle properties in Türkiye by 2025, including the debut of the Tapestry Collection earlier this year with The Ritus Hotel Istanbul Sultanahmet.

Additionally, Hilton has nine more lifestyle hotels in development across Türkiye. Five of these are scheduled to open next year, including Hilton’s first cave hotel, Elika Cave Suites Cappadocia, as well as other properties in Istanbul and Izmir under the Curio Collection and Tapestry Collection brands.

These new openings are part of Hilton’s broader strategy to increase its presence in the lifestyle hotel segment, which includes nearly 90 lifestyle hotels across Europe. Recent additions to this portfolio include properties in Spain, Italy, and Croatia.