Holiday Inn Express Revamps Offering with New 5.0 Model

The Holiday Inn Express, an upper-midscale IHG Hotels & Resorts brand, has debuted its 5.0 product model, ‘Dawn.’ The model includes significant upgrades in design, service, and smart experiences. The launch event also marked agreements for thirty new projects in prime locations.

Holiday Inn Express, a brand under IHG Hotels & Resorts, has introduced its latest 5.0 product model, “Dawn.” This release responds to changing consumer needs for value and a more strategic approach to hotel investment. The 5.0 model integrates considerable enhancements in space design, service details, and smart experiences. This is backed by improved construction efficiency and cost management optimization.

The launch of the 5.0 model is designed to bolster investment returns and guest satisfaction. It also aims to strengthen Holiday Inn Express’s position in the upper midscale market by aligning quality experiences with business success.

The launch event also marked a significant milestone, securing agreements for thirty new projects. These upcoming developments are strategically situated in prime locations such as city centers, transportation hubs, popular cultural and tourist destinations, and key industrial parks. These locations align with the brand’s site selection strategy and reflect current investment trends in the sector.

The event attracted a strong presence of returning property owners, resulting in repeat investments and multiple project signings. This positive response underscores the brand’s robust market appeal and investor confidence in its long-term value.

The Holiday Inn Express 5.0 model focuses on meeting the evolving needs of the new generation of travelers. The model offers a range of comprehensive upgrades, from space design to guest experience.

Guest rooms have undergone a comprehensive upgrade, incorporating a range of thoughtfully designed amenities such as wireless charging, integrated 3-in-1 ports, motion-sensing nightlights, high-speed hairdryers, ergonomic chairs, smart toilets, and 65-inch smart TVs.

The 5.0 model also enhances its investment value framework, supporting partners in achieving steady growth. It features cost control and improved investment efficiency by optimizing per-room construction costs.

IHG further supports hotel owners through a three-tier procurement support system. This system provides transparency through the IHG Global Procurement Platform, service through a dedicated complaint feedback channel, and empowerment through data with precise market price benchmarking.

Established in 1991, Holiday Inn Express has consistently played a key role in the international upper-midscale hotel brand industry. Since entering Greater China in 2004, the brand has grown through brand upgrades, product innovation, and a robust investment model.

Looking ahead, the brand will focus on core cities and prime locations while strategically targeting transportation hubs, industrial parks, and cultural tourism destinations. Using the 5.0 model as a starting point, it aims to further deepen market penetration.