According to the Amex GBT 2026 Hotel Monitor, global hotel rates are projected to experience modest growth through 2026, influenced by geopolitical and economic factors across key business destinations.
The global hotel industry is expected to experience modest growth in room rates through 2026, according to the Hotel Monitor 2026 report by American Express Global Business Travel (Amex GBT). The report highlights that geopolitical instability and economic conditions, particularly potential US tariffs, are expected to limit significant price increases across key business travel destinations worldwide.
North America
In North America, hotel rates are anticipated to rise moderately. The potential impact of US tariffs could lead to variable pricing, with food and beverage costs potentially increasing by 2.6%. Cities like New York and Toronto are expected to see notable rate increases of 4.0% and 5.8%, respectively. Despite a strong hotel construction pipeline in Mexico, rates are projected to remain restrained due to growing international demand.
Latin America
Latin America’s hospitality sector is poised for a strong 2026, with room rates expected to increase across the region. Buenos Aires, recovering from a recession, is forecasted to see a 5.6% rise in hotel rates, while Rio de Janeiro is expected to experience a 5.0% increase. The region’s robust hotel construction pipeline is likely to support this growth.
Europe
Europe’s hotel rates are projected to remain relatively stable, with modest economic growth anticipated. However, tax changes and regulations on short-term rentals could impact pricing in certain cities. Amsterdam is expected to see an 11% increase in hotel rates, driven by VAT changes. Meanwhile, London, a top destination for meetings and events, is considering a tourist tax to manage overtourism.
Middle East and Africa
In the Middle East, a robust construction pipeline is expected to moderate rate increases, particularly in luxury and upper-upscale properties. Riyadh, with a significant number of rooms in development, is projected to see a 2.3% rise in hotel rates. In Africa, Cape Town’s high occupancy rates and limited supply of secure hotels could lead to higher room rates.
Asia-Pacific
India is anticipated to be a focal point in the Asia-Pacific region, with strong growth in hotel rates and occupancy. Delhi and Bengaluru are expected to see significant rate increases of 6.8% and 6.4%, respectively. In contrast, China is likely to experience moderate price increases, with some cities, such as Guangzhou and Shanghai, potentially seeing slight declines. Japan’s resilient leisure demand, particularly from Chinese visitors, is expected to boost rate growth.
Overall, the Hotel Monitor 2026 report indicates a period of modest growth in global hotel rates, influenced by a complex interplay of geopolitical and economic factors. While certain regions and cities may experience more significant rate increases, the overall outlook suggests stability in the years to come.
Download the complete Hotel Monitor 2026.
