Hotel Okura and Asset World Corporation to Launch Two New Hotels in Thailand

Hotel Okura Co., Ltd., a prominent Japanese hotel operator, has signed a new management agreement with Thailand’s Asset World Corporation (AWC). The agreement, signed on December 19, 2024, will result in two new hotels: Okura Resort Chiang Mai and The Okura Prestige Sukhumvit Bangkok Hotel and Spa. Both properties are expected to open in 2028.

This partnership with AWC, a key operator of Thai development projects, evolves from their previous collaboration in 2012, when the Okura Prestige Bangkok opened. Their latest joint venture is the Okura Cruise, a dinner cruise ship on the Chao Phraya River, launched in December 2024.

The Okura Resort Chiang Mai, in Thailand’s second-largest city, will be the first Okura-branded hotel in Northern Thailand. The Okura Prestige Sukhumvit Bangkok Hotel and Spa, located in Bangkok’s Thonglor district, will cater to long-term stays and offer Japanese-style wellness services. Both hotels aim to fuse Japanese hospitality with local culture, focusing on wellness in line with the rise of health-conscious travel.

Okura Resort Chiang Mai will be positioned on Chang Klan Road, a popular tourist hub renowned for its night markets and local cuisine. The hotel will include over 200 rooms, blending ryokan-style elements with influences from Lanna culture. Through its cafe, rooftop bar, and other dining facilities, it will provide guests with a unique blend of Japanese and Northern Thai culinary experiences.

The Okura Prestige Sukhumvit Bangkok Hotel and Spa will be situated in Thonglor, a district favored by expatriates. The hotel will offer a wellness program integrating traditional Japanese techniques with modern wellness practices. The over 200 rooms will include suites reflecting traditional Japanese-style ryokan with western conveniences. The sky lobby and rooftop bar will offer city views, while healthy meals can be enjoyed at the outdoor pool cabana.

As part of a broader agreement with AWC signed in May 2024, these two hotels will contribute to the expansion of Hotel Okura’s business in Thailand. By their expected opening in 2028, Okura Nikko Hotels aims to operate seven hotels and approximately 2,000 rooms in Thailand. This sustained partnership with AWC allows Hotel Okura to continue developing hotels to cater to Thai residents and overseas visitors, aiming to boost Thailand’s tourism industry further.