How British Travelers Can Save on EU Shopping Spree

A significant number of British travelers are missing out on potential savings due to a lack of awareness about VAT refund opportunities on purchases made in the EU.

Recent research conducted by ABTA has highlighted a gap in awareness among British travelers regarding their eligibility for VAT refunds on purchases made during trips to EU countries. The survey, which involved a nationally representative sample of 1,000 UK adults, revealed that only 26% of respondents are aware of how to claim these refunds, and just 13% have actually claimed VAT back on their European shopping.

Demographic Disparities in VAT Knowledge

The survey further indicated significant variations in awareness based on age demographics. Younger travelers, particularly those aged 18-34, are more likely to be aware of VAT refund opportunities, with 69% acknowledging the possibility of claiming. In contrast, awareness decreases with age, dropping to 38% among those over 65 and even lower to 33% among the 55-64 age group.

Understanding the VAT Refund Process

In most EU countries, non-EU travelers can claim VAT refunds for eligible goods purchased from participating retailers. The process generally involves obtaining a tax-free form at the time of purchase, which must be presented along with the receipt, passport, and boarding pass at designated kiosks or stands at the point of departure from the EU. The minimum spend and refund rates vary by country, with Spain requiring a minimum spend of €90.15 for a 21% refund, while Greece has a lower threshold of €50 for a 24% refund.

Advice from ABTA

Graeme Buck, Director of Communications at ABTA, emphasized the importance of being proactive about VAT refunds. He advised travelers to inquire about VAT refund eligibility at the time of purchase and to ensure all necessary documentation is completed and validated before leaving the EU. This can significantly enhance the financial benefits of shopping abroad.

Conclusion

The findings from ABTA’s research suggest that British travelers are potentially missing out on a considerable amount of money due to a lack of awareness and understanding of the VAT refund process in the EU. As travel continues to rebound and international shopping remains a popular activity, increasing awareness and understanding of this opportunity could lead to more travelers benefiting from significant savings.