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Hype Versus Reality: How Fast Is Generative AI Changing the Travel Industry? – Image Credit Unsplash+
Excerpt from PhocusWire
Brian Chesky, the CEO of Airbnb, recently shared his views on the role of artificial intelligence (AI) in the travel industry. He expressed skepticism about the current hype surrounding AI and its applications. While acknowledging that AI can potentially transform various sectors, including travel, he cautioned against overestimating its present impact.
Chesky’s comments came during a discussion with Deep Kalra, founder and group executive chairman of MakeMyTrip. The conversation revolved around how technology is shaping travel experiences. Both leaders agreed that while technology plays a crucial role in enhancing customer experience and operational efficiency, it is not a panacea for all industry challenges.
The discussion also touched upon other topics, such as data privacy concerns associated with AI use and how companies can strike a balance between leveraging data for personalization and respecting user privacy. Despite his reservations about current AI hype, Chesky acknowledged that machine learning could play an important role in helping businesses better understand customer preferences and deliver personalized experiences.
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