/cdn.vox-cdn.com/uploads/chorus_asset/file/25512791/Screenshot_2024_06_30_at_4.37.29_PM.png "This new Mac app uses animated flies to tell you when to take out the trash")
/cdn.vox-cdn.com/uploads/chorus_asset/file/25255195/246965_vision_pro_VPavic_0034.jpg "The Vision Pro will get Apple Intelligence and “Go Deeper” in-store demos")
It started with the T-shirt. When The Bear first hit Hulu in 2022, viewers, instantly taken with Carmy and the lure of the “dirtbag line cook,” had to know: Where did he get his signature, cut-just-right white tees?
The Strategist confirmed them to be the tees from the German brand Merz B. Schwanen. The show’s influence perhaps persists; as of this writing, the shirts are sold out from many retailers, despite running anywhere between $96 and $105 a pop. (Carmy also wears Japanese-made Whitesville T-shirts — equally in-demand.) Some people seem to think that a little of the chef’s short-king swagger can be shared through the simple act of sartorial mimicry.
The show has, clearly, taken off, becoming not only a piece of entertainment but also an aesthetic, as the New York Times’s Tejal Rao recently wrote. (Understandably, this kind of kitchen cosplay has come with some frustration from members of the service industry.) Bear fans want not only Carmy’s T-shirts but also his patchwork jacket (the brand NN. 07, which cites its appearance on the show, is planning a restock this fall) and his vintage jeans (many pieces have been dedicated to Carmy’s style alone). They want to know where Sydney gets her hair scarves and what cookbooks Carmy has on his shelf.
To that end, should you want to shop The Bear, here are some other as-seen-on-the-show items that you might consider.
