HSMAI and HEDNA Partner to Enhance Industry Knowledge and Opportunities

The Hospitality Sales and Marketing Association International (HSMAI) and the Hotel Electronic Distribution Networking Association announced a partnership to benefit their members and the broader hospitality industry. This collaboration aims to combine the knowledge and expertise of both organizations to enhance HSMAI’s distribution capabilities and expand educational content and insights.

HSMAI and HEDNA plan to pool their resources to offer their members a more comprehensive range of assets. These include shared educational content such as videos, webinars, articles, research, and case studies. The partnership will also feature session collaboration at each organization’s global conferences in North America, Europe, and Asia, discussing trends, opportunities, and best practices. Additionally, HEDNA will integrate educational sessions into HSMAI’s Commercial Strategy Conferences and ROC events worldwide.

The partnership also involves a HEDNA U distribution workshop, set to take place during HSMAI’s Commercial Strategy Week on June 24, 2024, in Charlotte, North Carolina.

The first event to showcase this collaboration will be HEDNA’s Global Distribution Conference, which will take place in New Orleans from Jan. 16 to 18, 2024. The program will cover a range of topics in hospitality distribution based on recent industry news.

The HSMAI and HEDNA partnership will provide professionals in sales, marketing, revenue, and other commercial functions with insights and resources to optimize demand and profitability for hotels and hotel companies.