HUALUXE Hotels and Resorts Enhances Chinese Cultural Experience for Global Guests

HUALUXE Hotels and Resorts, under the umbrella of IHG Hotels & Resorts, is actively promoting Chinese aesthetics and lifestyle to a growing number of international tourists. With increased travel to China due to policy benefits such as 30-day visa-free entry and 144-hour visa-free transit for multiple countries, HUALUXE provides a unique cultural experience in its locations across Greater China, including Beijing, Shanghai, Shenzhen, and Xi’an.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, stated that the IHG One Rewards loyalty program aims to create exceptional and exciting travel experiences for guests. Since its inception in 2012, HUALUXE has not only met international hotel standards in service quality but has also encapsulated the essence of Chinese hospitality. The brand has seamlessly integrated Chinese aesthetics into its premises, offering guests a glimpse into the elegance of Chinese tradition within a modern setting.

HUALUXE’s approach focuses on five major brand features for a comprehensive perspective on Chinese aesthetics, namely ‘One Stay, One Heritage’. Each HUALUXE hotel aims to provide an inimitable Chinese experience from architecture and gardens to food and humanities. For instance, the newly opened HUALUXE Shenzhen Bao’an draws inspiration from local traditions, presenting unique Chinese aesthetics through various elements such as ancient temple retreats, intangible cultural heritage fish lanterns, and the beauty of food with pot dishes.

Additionally, through its exclusive brand IP, ‘HUALUXE Gathering,’ the brand showcases the essence of Chinese traditional arts and culture. Activities such as sandalwood incense burning, sunset tea sessions and guzheng instrument performances are offered to guests, transforming hotels from mere places of accommodation to platforms for experiencing and exchanging China’s intangible cultural heritage.

HUALUXE also prioritizes providing guests with a high-quality dining experience. The Chinese restaurant Cai Feng Lou combines regional characteristics and local food trends, offering a journey through various flavors. HUALUXE Xi’an Tanghua’s Cai Feng Lou has received the Black Pearl Restaurant One Diamond award for three consecutive years for its exceptional Cantonese cuisine. Besides, the Xian Yan all-day dining restaurant serves innovative fusion dishes of Chinese and Western cuisines, catering to diverse dining preferences.

Currently, 20 HUALUXE Hotels and Resorts are in operation, with 28 more in the pipeline across Greater China. The brand plans to continue its steady growth, reaching more tourist destinations and showcasing Chinese aesthetic lifestyles to a global audience.