Hyatt Expands Me and All Brand with First Hotel Outside Germany

Hyatt Hotels Corporation plans to launch its first Me and All Hotel outside Germany. The new property, Me and All Hotel Flims, will be located in the Grisons Alps, Switzerland, and operated through a franchise agreement with a subsidiary of Lindner Hotel Group.

The Me and All Hotel Flims is the fifth Hyatt-branded hotel in Switzerland. It will feature 73 keys split between 47 guestrooms and 26 apartments. The hotel is ideally positioned in a scenic alpine location with year-round recreational opportunities, making it a perfect destination for leisure travelers and corporate events. The property is close to the Flims-Laax-Falera resort, a top ski destination in Switzerland, and is easily accessible from Zurich and Zurich Airport.

The launch of Me and All Hotel Flims is part of Hyatt’s expansion plans for the brand. It marks the first hotel to open since Me and All Hotels became a standalone brand within Hyatt’s global lifestyle portfolio. The Me and All Hotels brand is renowned for blending local flair, community spirit, and modern convenience and is poised for rapid growth in the lifestyle segment.

The hotel will offer various dining options featuring Swiss, Mediterranean, Lebanese, and Japanese cuisines. Emphasis will be placed on sustainable, locally sourced ingredients. The hotel’s key attraction will be vibrant communal spaces, with year-round entertainment programming. The hotel will also house a state-of-the-art in-house cinema, a sun deck with stunning alpine views, and a large spa and fitness area. These facilities will cater to guests seeking relaxation after outdoor activities or unique venues for meetings and events.

Hyatt remains committed to furthering the expansion of the Me and All Hotels brand across the wider DACH region (Germany, Austria, and Switzerland) and Europe. The brand’s flexible design and lean operating model suited for new builds and conversions in urban and resort locations. The Me and All Hotel Flims exemplifies the brand’s adaptability to various destinations, providing a space for locals and guests to connect.