IATA’s Global Passenger Survey Reveals Demand for Tech-Driven Convenience in Travel :: Hospitality Trends

The International Air Transport Association (IATA) has unveiled the findings of its 2024 Global Passenger Survey. The survey shows that travelers value convenience and speed, with many keen to use biometric identification and undertake some travel procedures before arriving at the airport.

Travelers prefer a flexible and transparent process when planning and booking trips. Increasing numbers of passengers use biometrics, digital wallets, and off-airport processes to improve their travel experience.

Regarding planning, booking, and payment, the survey found that 68% of respondents prioritized proximity to the airport when choosing their departure location. When booking travel, 71% did so online or via a mobile app, with 53% preferring the airline’s website or app. Meanwhile, 79% preferred to pay for travel with a credit or debit card.

The survey also revealed that 70% of travelers want to reach their boarding gate in 30 minutes or less when only carrying hand luggage, and 74% expect the process to take no longer than 45 minutes when checking in a bag. 85% of respondents said they would be willing to share immigration data, such as passport and visa information, before departure to expedite the airport process.

Younger travelers were found to be more proactive in using technology to enhance their travel experience but required assurance of data security. Among under-25s, 51% chose digital wallets for payment, and 48% preferred biometrics over traditional passports and boarding passes.

The survey also identified regional trends. African passengers prioritized convenience when choosing an airport but often faced limited options. Asia-Pacific travelers were most conscious of price when selecting their departure airport. European travelers were cautious about using digital solutions and sharing personal information. Middle Eastern passengers would most likely choose an airport to its facilities and services. North American passengers preferred to pay for flights with debit or credit cards. Latin American and Caribbean passengers valued payment flexibility and were more inclined to obtain visas from a consulate or embassy.