-
From left to right: Liquid Nitrogen Garden Crudités / Char-grilled Uni Custard, Trio of Fish Roe / Sizzling Wagyu Marrow Rice Bowl – Image Credit IHG Hotels & Resorts
IHG Hotels & Resorts recently announced a renovation of its standalone Western restaurant brand, CHAR Bar & Grill, in Greater China. The revamp, which has been carried out in collaboration with an international culinary team and mixologists, will result in an entirely new dining and cocktail menu.
CHAR Bar & Grill 2.0 revolves around the ‘new five senses’ of relaxation, presence, originality, atmosphere, and social interaction. The design aims to uniquely combine Chinese and Western cultures. The focus is on exceptional culinary artistry, charcoal grilling, carefully controlled heat and fresh ingredients. The dining experience is enhanced with a creative selection of cocktails.
The renovation introduces a food and cocktail pairing for the first time. Jerome Qiu, Chief Operating Officer of IHG Greater China, stated that the revamped CHAR Bar & Grill aims to cater to the rising demand amongst consumers for unique experiences and high-quality dining environments.
The revamped menu features dishes created by the CHAR Bar & Grill team, the LTH team, and chef consultant Brian Arruda. It is designed to be shared and focuses on the authentic flavors of charcoal grilling. It accommodates both meat lovers and vegetarians. The new cocktails were developed with Lio Yao, a renowned bar partner. They draw inspiration from 20th-century philosophy and literature, incorporating four core concepts: authenticity, creativity, local elements, and sustainability.
The restaurant’s ambiance enhances social interaction and creates a relaxed atmosphere. Live charcoal cooking demonstrations add to the dining experience, while warm lighting and music complement the setting.
CHAR Bar & Grill operates eight restaurants in Greater China and plans to open two more. The updated dining and cocktail menus will be gradually introduced nationwide starting January 1st, 2025. The brand plans to continue showcasing the artistry of charcoal cooking and creative social spaces to provide guests with exciting dining experiences.
