Indian Hotels Company Limited (IHCL) Loyalty Program Reaches 10 Million Mark

The Indian Hotels Company Limited (IHCL) announced that its loyalty program, ‘Taj InnerCircle’, part of Tata Neu’s loyalty program, ‘NeuPass’, has reached a significant milestone of 10 million members.

The Indian Hotels Company Limited (IHCL) recently shared that its loyalty program, ‘Taj InnerCircle’, under Tata Neu’s loyalty program ‘NeuPass’, has achieved the landmark of 10 million members.

The Executive Vice President – Commercial, IHCL, Mr. Parveen Chander Kumar, attributed the rapid growth of IHCL’s member base with NeuPass to the strength of the ‘One Tata’ ecosystem. He mentioned that the loyalty-driven revenue currently accounts for over 40% of IHCL’s total enterprise revenue. The company remains focused on enhancing lifetime customer value and utilizing technology to enrich guest experiences. The program has notably expanded IHCL’s digital presence across its diverse portfolio, from mid-scale to luxury.

Mr. Kumar further stated that the loyalty program has played a critical role in IHCL’s transformative journey, evidenced by a fivefold increase in its member base, culminating in the 10 million member milestone. The diverse ecosystem offered by Tata Neu across travel, hospitality, shopping, financial services, and more has furnished IHCL with a strong competitive edge in growing and retaining its expanding member base.

The growing brand visibility and influence of Tata Neu significantly accelerate the expansion of IHCL’s member base. The compelling loyalty offerings, enhanced rewards and benefits, seamless booking journey, and exclusive privileges have fortified customer loyalty and boosted engagement.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the company opened its first hotel, The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 368 hotels, including 128 under development globally across four continents, 14 countries, and over 150+ locations.

The achievement of the 10 million member milestone is a remarkable accomplishment for IHCL, showcasing the effectiveness of its loyalty program and the robustness of the company’s digital strategy in customer retention and engagement. The company continues to leverage the power of the ‘One Tata’ ecosystem, thereby providing a comprehensive and rewarding experience to its members.